Anyone can now reach audiences at MySpace using the social networking site’s new MyAds. MySpace describes their MyAds as being able to “HyperTarget” individuals based on interests and other demographic details noted in MySpace profiles, as well as analyzing users’ background themes and photos.

As Computerworld explains, “after an ad is created, MySpace reviews it to ensure that it meets the site’s terms of service and then launches the ad. After the ad goes live, MySpace also will provide a suite of analytic tools and key performance indicators noting the number of times an ad has been shown, the number of click-throughs and the running cost of a campaign, MySpace said. The advertiser is charged only when a user clicks on the ad, as opposed to when an ad is served to a user, according to MySpace.“

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