Advertising Age reports that “Magazine 300 (top 300 magazines in the U.S. by total gross revenue) ad pages in 2007 slid 1.3%, while circulation revenue fell 1.2%. But U.S. magazine employment last year edged up 0.7%.” However, publishers’ data show that digital ads nearly doubled. In 2006 the median percentage of magazine net revenue for digital ads was 5%, this grew to 9.75% in 2007. Tech magazines are leading the digital ad space, but consumer magazines are following suit.

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